Phuket tourism hopes for cash flow from long weekend

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The Tourism Authority of Thailand, Phuket office hopes the money will flow over this 4-day weekend (Friday was a holiday for Plowing Day and tomorrow is a substitute holiday for Day Visaka Bucha today). TAT Phuket Director Nanthasiri Ronnasiri said yesterday that the average occupancy rate for hotel rooms is 44.5% and is expected to increase to 60% during the long weekend which runs until see you Monday. Today is the Thai Buddhist holiday of Visakha Bucha Day.

Yesterday it was reported that Koh Lan, just off the coast of Pattaya, was 100% booked for the long weekend while other resorts provided a contrary assessment of long weekend tourist traffic, claiming that domestic tourists seem to have run out of steam following the big Songkran festival only a month ago.

The director said Phuket is expected to reap around 1.8 billion baht in tourism revenue over the long weekend. There are now an average of 100 inbound flights to Phuket and 15,000 arrivals per day. Seven airlines now serve the island province. She added that the average stay during long holidays should be 2.5 nights per person.

Phuket is not the only province where tourism authorities hope the money will keep flowing as the Thailand Pass paperwork is eased. The director of the Tourism Authority of Thailand’s office in Surat Thani told Thai media that the province’s expected holiday revenue was around 484.8 million baht. 295.3 million baht is expected from Thai tourists, while 189.5 million baht is expected from foreign tourists

The prediction comes as Surat Thani prepares for the Full Moon Party tomorrow (Monday) on Koh Pha Ngan, the second since the outbreak of the Covid-19 pandemic 2 years ago. Last month, after the first party since pre-Covid times, Surat Thani earned an income of 895.7 million baht from 83,000 visitors during Songkran.

About 300,000 international travelers arrived in Thailand in the first week after the Thailand Pass program was simplified and the Test & Go and Sandbox programs were scrapped on May 1. Prime Minister Prayut Chan-o-cha said he was “satisfied with the number of visitors”, according to government spokesman Thanakorn Wangboonkongchana.

TATs are hoping for 1 million international arrivals each month in the last quarter of this year.

THE SOURCE: Bangkok Post

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